7 Things About Omnichannel Engagement You Need to Know

In this article you will learn more about what omni-channel engagement is about, why it’s important to every merchant, and how one can capitalize on it to improve customer satisfaction and employee happiness. The reason behind omnichannel engagement stems from the exploding numbers and types of devices, and channels, available to customers to reach and interact with brands and businesses.

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Omni-Channel Customer Experience – Should Stores Look Like The Web?

During their rise to fame, e-commerce stores worked hard to recreate the brick-and-mortar shopping experience on the web. In an effort to stay relevant in an increasingly-digital world, retail giants have recently been taking cues from the online shopping experience. Macy’s, hoping to stand above the competition, is drawing from both philosophies in its new “omni-channel” customer strategy. As part

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