SEO Long Tail Key Words – An Overview
Many websites are usually thrown up in haste by their owners, without much consideration given to correctly optimising their content. They do some quick research into what keywords they should target based upon the product they wish to sell or niche they want to write about.
Top SEO and eCommerce experts have been focusing on specific or Long Tail Keywords for some time now, and it makes perfect sense to do so. The idea is to use keywords / key phrases that are more specific (i.e. targeting a definite group interested in the product or service being offered) and less competitive. This strategy has over the years produced positive results for a large number of small businesses.
In this article you will find out why you should be using long tail keywords for SEO (search engine optimisation).
Long tail keywords
Long tail keywords are keyword phrases that have a ‘tail’ contributed to the organic keywords entered in an online search which your site visitors make use of (or ask inquiries) when searching the internet whether they are simply looking for info or to acquire your particular service or product.
Short tail key phrases are generally no more than 1 or 2 words. Long-tail key words are generally a lot longer, but far more importantly, they’re likewise a lot more specific.
What is a Long-tail Keyword?
Long tail keywords have a lot less competition as people rule them out due to not enough individuals doing a search for that particular set of words. They are a lot simpler to target and constantly produce more buyer friendly web website traffic. Keywords that are longer (3 to 5 words in length) and more specific can be termed as Long Tail Keywords. They are normally used only by a small group of websites, so they are less common hence easier to rank. This means, the chance of a long term keyword ranking in the top three of SEPR is better than short keywords. Better ranking will lead to more traffic, and this in turn will result in more conversions and higher sales.
Unlike conventional key words (coffee machines or Nike trainers), long-tail key word expressions are usually 3 words or more and usually no more than 5. They are a direct connection to a keyword phrase that an individual would type into a search engine (Google, Bing or Yahoo) which will aid in narrowing down their search. These keyword phrases are what you should concentrate on and use when optimising your site’s content.
By using Long-tail key words, you will drastically increase the likelihood of your potential customer being a buyer. This is compared to using short-tail keywords which will create more search results but not necessarily produce buyers.
Long tail Keywords Examples
Try typing “coffee machines” into a search engine, it will return about 16 million sites, but if you type “isomac coffee machines Australia”, only 18 thousand sites are returned. 18 thousand search results are still a bit too high. Other experts may go as far to say that the returning search results of 18 thousand is OK. It does go to show that by using more specific keywords, you can cut the competition and improve your chances.
My personal recommendation and preference is to look for search results in the region of three hundred to eight thousand. Now this may not always be the case. If you are looking at local searches then these figures would become irrelevant and you could be looking at just a few hundred searches.
As a rule of thumb, when deciding to using local searches anything below 50 searches a month is not worth going after.
It is less complicated to get a first page ranking as well as obtaining web traffic with long tail key word phrases, as compared to short tailed, less specific keyword phrases.
Tools & Technique to find Long Tail Key words
WordStream: this tool will not only give you keyword ideas – it will also help you in finding the search volume and competition for the words that you search. To use the tool you need to visit its website and enter your target keyword.
Twitter: Twitter can help you in getting ideas for your keyword. To use Twitter you should visit the official website and then search your keyword using a hashtag. You should then click search and you will see the results that come up.
Google “Searches Related to” Section: You would have noticed a section with the caption “Searches Related to” at the bottom of the Google ranking page. This part of the page is a treasure trove. Here you can gather ideas for long term keywords. This part of the page contains terms closely related to the seed keyword used.
Discussion Boards, Forums, and Comment Section: Boards and forums are good places to find questions that people have on their minds. If a topic or question is increasingly discussed or debated in these websites, then be rest assured the same questions or topics are searched in Google.
Google Trends: Before working on an SEO strategy and investing thousands of dollars on campaigns, it is prudent to know if the popularity of the keywords you’ve chosen is rising of going down south. You can check keyword popularity with the help of Google Trends. This tool also provides “related terms” for your seed keywords.
Quora: Quora is a question and answer website, that’s similar to forums, boards, or sites like Yahoo! Answers. The topics discussed here are very helpful and most of the questions posted can easily be used as long term keywords. Quora is one resource all marketers must take full advantage of.
In all probability, your current competitor has been using long-tail keywords already, which makes your job slightly easier. In order to leverage this specific, check out the keywords your competitor has targeted. You can find these in the meta tags inside the source code, from keyword density checking tools, or perhaps from a general scan in the content on the website/blog of your respective competitor.
Be sure to look strongly at the titles and the clips. The long-tail keywords are most likely gonna turn up there.
Natural Vocabulary: Forums, Comment Threads, E-mails
People’s queries often develop the precise terms (I. at the., keywords) they would use in any Google search. So when you choose queries out of forums and also comment threads, you’re furthermore picking rich long-tail keywords that will real people are undoubtedly making use of on Google.
Most SEO experts miss this as it goes beyond usual convention, yet it’s naturally intuitive. I have personally picked dozens of long-tail keywords concepts straight out of comment strings on a few authority websites. If you run a blog exactly where there’s already a certain amount of substantive interaction – everywhere people are asking you about concerns related to your area of expertise – you are most likely seeing a gradual stream of long-tail keywords it is possible to target.
Other tools that can be used are Keywordtool.io, Google Correlate, Google Webmaster Tools, ScrapeBox (Keyword Scrape feature), UberSuggest (Google Suggest Scraper), Soovle.com, and SEO Search Terms Tagging Plug-in.